Europe
Confidential
Member, Assembly for Cancer — European Commission

PROJECT DETAILS
Case Study.pdf
CLIENT
European Commission
REGION
Europe
YEAR
2019–2021
SERVICE AREAS
Governance
National Policy
We were not brought in to consult.
We were brought in to build from the inside.
Dr Anna van Poucke · Founder, GHT
01
Situation
The EU faces growing challenges in controlling cancer — the second leading cause of mortality in EU countries with an annual economic impact of approximately €100 billion. 40% of cancers are considered preventable yet only 3% of health budgets are spent on health promotion and prevention.
02
Challenge
Preventing cancer and improving the quality of life and survival of cancer patients across the EU, in a context where prevention is significantly underfunded. Developing a comprehensive, multi-stakeholder strategy that could achieve political adoption across all EU member states
03
Action
1
Assembly membership
Contributing to the development of the EU's cancer-combatting strategy — Europe's Beating Cancer Plan.
2
Flagship initiatives
Contributing to ten flagship initiatives and 32 further actions spanning the full cancer pathway.
3
Strategy development
Structuring the strategy around prevention, early detection, diagnosis and treatment, and quality of life.
4
European Health Union
Contributing to broader European Health Union proposals of which the cancer plan forms a part.
04
Result
Europe's Beating Cancer Plan delivered — structured around four key areas and adopted as part of the European Health Union proposals.
01
Europe's Beating Cancer Plan developed with ten flagship initiatives and 32 further actions.
02
Strategy structured around prevention, early detection, diagnosis, treatment, and quality of life
03
Plan adopted as part of the European Commission's broader European Health Union proposals.
04
Framework established for tackling cancer across all EU member states
THE MODEL
A two-channel care model
Separating acute & complex care from elective care — so scarce workforce and infrastructure are deployed where they create the most capacity.
University Medical Centre
Acute & complex care
High acuity
Emergency
Specialist referral
Elective care
Planned
High volume
Day-case
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